There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot. Online advertising uses a platform where you are charged by how many times […]
It’s no secret that social media can help business owners like you connect with customers. Most businesses have Facebook and Twitter accounts to keep loyal fans engaged and attract new customers, too. But what about YouTube? With over 30 million daily viewers, YouTube can help you grow your business and expand your customer base. Businesses […]
Your Customer Acquisition Cost or CAC is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new customers acquired during that particular period. If you invested $1000 in marketing/sales in a one month period and acquired 10 new customers as a direct result of that marketing and promotion, then […]
Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a recent study that show just that: – 28% are on 1 site – 24% are on 2 sites – 16% are on 3 sites – […]
Keyword Research allows you to gain intelligence on the actual queries of your potential customers are using and how big the monthly search volume is for those terms. Through this research, it is easy to determine the keywords for your SEO campaign. More than 80% of buyers research online before making a big purchase. If […]
You might not know that there are many places out there where people can leave reviews telling their experience with your business. Some businesses choose not to get involved because it might be too much work. This can be a huge business mistake that you will want to fix right away. In a recent online […]
There are many things you can do to get more traffic to your door. One of the things that are surprising is that many local physical businesses don’t have, or don’t think they need local SEO, such as getting listed on major local business listings. Not having some type of online presence is a big […]
If you own a website, or even several websites, it’s a good idea you know and understand the design changes that have been happening over the last couple of years. We’re talking about how a change in technology, and change in how people use your website, are directly affecting shifts in design. Website design as […]
Social media is not a place that people go so that they can view advertisements, browse through all of the business pages, or read long technical updates about a company. Social media is a place to be social! This means that people want to be engaging in conversations and making their voice heard. We at […]
Your website is your online shop window. It is the first impression you are giving to your new visitor regarding the credibility of your business. If a customer cannot navigate your website to find what they are looking for, they will have no faith in buying from you. You should want it to provide a […]