What makes an effective web design? Is it the visual elements, or is it the functionality? Truth be told it is a combination of both. As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” Websites with great usability and function tend to perform […]
1. Sixty-three percent of local businesses said they were going to invest in a mobile-friendly website. Why? Because 80% of internet users browse on their smartphones. If your site is not mobile responsive, then you are not in the game. Get a mobile-friendly website now! 2. Ninety-three percent of customer buying decisions are influenced by […]
There has been a lot of testing and research done over the past couple of years, and it’s no surprise that more people are using mobile devices to find products or services. The one thing that may or may not come as a surprise is that many businesses haven’t adapted to these changes, or even […]
So you are a new business gone online, or you are a business that has decided to step up your marketing campaign by having a new website built, and you have created some pages on social network sites like Facebook or Instagram. Maybe you have a blog out there as well, and you have started […]
There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot. Online advertising uses a platform where you are charged by how many times […]
If you are struggling with coming up with content for your marketing, then look no further! Your reviews can be a source of inspiration. Using your reviews as marketing content can help promote your reputation, which in turn helps you to gain the trust and loyalty of your customers. We know you are busy so […]
Customer behavior has changed. Now they go online to research and evaluate brands, products, and services. Your potential customers have gone digital, and so you need to. 1. Your prospective customers look online before buying! Did you know that 81% conduct online research before buying? If your products and services cannot be found online, then […]
Get the attention of your audience through unique and authentic storytelling! “A story can cross the barriers of time – past, present, future – and allows us to experience the similarities between ourselves and through others,” says Andrew Stanton, a filmmaker at Pixar. Customers are looking for something that is unique and relatable to them […]
An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it. Why is this important? Well, if Google can read your website correctly and interpret your content then it will understand the product or service that you are selling and so present […]
Have you ran a digital marketing campaign for your business before? What tactics and channels did you use? Here are 7 digital marketing trends you should know: – Content marketing is still the dominant technique. – Top 3 B2C content priorities: a) providing engaging content, b) utilizing visual content, c) measuring content results. – Facebook […]